Statistics That Can Help You Prioritize Your Website Efforts
Website Statistics Businesses Should Know – In today’s digital age, the success of a business website hinges on its ability to meet user expectations and adapt to evolving trends.
A survey reveals that a significant 94% of online users consider easy navigation the most crucial feature of a website, underscoring the necessity for intuitive and user-friendly designs.
Additionally, 83% of users appreciate websites that are visually appealing and current, highlighting the importance of maintaining an attractive and contemporary online presence.
Furthermore, 67% of users find it extremely or somewhat useful when websites include links to the company’s social media accounts, emphasizing the value of integrated digital communication.
Three quarters of all people in one survey (75%) said that they judged a business by the look of their website. This means that people are deciding whether they want to become a customer based just on how your website looks.
Important Website Statistics Summary
- 94% of people felt that easy navigation is the most important thing on a website.
- 83% of those surveyed they like websites that are attractive and up to date
- 67% of those surveyed said that having links to the company’s social media accounts was extremely or somewhat useful.
- 75% of those surveyed said they judge a company based on their website
Nothing Is More Important on a Website Than Ease of Navigation
Your business website is your ambassador. It is out there on the internet twenty four hours a day. And it is either working for you, or working against you.
Think about this – 94% of people in a survey felt that the #1 most important thing about a website is ease of navigation.
But have you ever thought about whether your website is easy to navigate or not?
Have you ever hired some people from outside your company and asked them to interact with your website and tell you if it is easy to navigate or not?
You should. Especially since it is what most people feel is the #1 thing.
We can tell you from our own experience that most websites, especially for small businesses were not built with ease of navigation in mind.
Why? Primarily because many small business websites were built in DIY platforms, and then most of them are “managed” by someone within the business.
Because most people are not professional web designers, they simply didn’t know how important website navigation was.
But in 2024, it is one of the most important features of a website, and is often the cause of potential new customers hitting the “back” arrow instead of the “contact us” button.
Is Your Website Attractive and Up to Date? It Should Be - 83% of People Say it Matters to Them
We have all visited websites that are out of date, don’t look good, or are just “tired looking. How your website looks matters.
In a survey 83% of respondents said they like websites that are attractive and up to date.
75% of people in one survey said that they judge the creditability of the business based on website appearance.
From our experience we can tell you that 100% of people who visit your website judge your abilities based on how your website looks.
We say things like “you shouldn’t judge a book by its cover” – but the truth is, we do judge books by their cover and seemingly little else.
People are judging your company by the look, appearance, and if they perceive it is up to date. When was the last time you looked at your website for these things?
And, why would know “how to look” at these things. Our graphic designers have spent their entire lives learning elements of design graphics and other elements.
Website design is our business. But it probably isn’t yours. This is why it is important to hire a professional web designer – to help you look the best you can online.
Summary - Website Statistics Businesses Should Know
These are website statistics businesses should know – people are judging your credibility based on how your website looks and functions.
When someone visits your website they don’t “know you” yet. They are looking at your website to get some sort of idea whether you are competent or not.
If your website is old, out of date, has not been updated recently, is hard to navigate – these things indicate a lack of care, organization, and professionalism. Like it or not, this is how people will see your business if this is how your website looks.
Ease of navigation is the MOST important feature of any website design. 94% of people in one survey indicated this was the most important thing to them.
Having a new, appealing, and modern website matters to users. 83% of one surveyed group said they appreciate these things, and 75% of users in another study said they judge a businesses credibility based on the look of their website.
It is vital to any business, large or small to know these website statistics and evaluate their current website based on them.
Most people are going to check out your website (and your social media page in 2024) before they decide to work with you. And as a wise man once said, “The longer your website screams “struggling young attorney” – the longer the struggle is going to be.”
About the Author
Tim VanDerKamp is Co-Owner of Stay Wild Digital Marketing. A website design company based in Salt Lake City. To Contact email:
tim@staywilddigital.com
